Touro Infirmary

FALL 2013

Spirit of Women magazine is a national publication presented to women by hospitals and their physicians. The magazine provides up-to-date, evidence-based healthcare information and promotes our hospitals as leaders in women's health excellence.

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F I N A N C I A L F I T N E S S How to make a HOMEBASED business work I s strolling down the hallway in pajamas your idea of a perfect commute to work? The opportunity to control your time—and your attire—is a perk of a home-based business, but there's a lot more to it than that. You've got to be passionate about what you're doing, know how to manage your time efficiently and excel at multitasking, according to Lesley Pyle, who is founder and president of HomeBased Working Moms, an 18-year-old online community and professional association for moms working at home. "Ask yourself if you are a motivated self-starter who works well alone," she advises. "Consider the amount of time and money you have to commit to a home business … and commit to work at least six to 12 months with the possibility that you won't make much income until your business becomes somewhat established." 8 SPI RIT O F WOM EN FA L L 2 013 w w w. s p i r i t o f w o m e n . c o m BALANCING FAMILY AND BUSINESS Greater flexibility for family time is an important reason that people start home-based businesses, but it's not something that happens automatically, say the experts. You may still need regular childcare so you have uninterrupted work time, and you'll have to set clear boundaries between work and family life. Designating a separate area or room in your house for your business, with its own phone line and computer, can help establish that you're "at work" until it's time to reclaim your role as a family member. • SHUTTERSTOCK GETTING STARTED Launching a successful home-based business begins with figuring out how to use your talents to do something for which people will pay. That may mean expanding a hobby into a paying job, building on workplace skills and connections to provide a needed service, or even pursuing the long-deferred dream of a career change. Some of the most promising home-based jobs right now are Web developers and designers, virtual assistants, social media experts, and sales and marketing positions, says Pyle. Other career possibilities include call center representatives, medical transcriptionists, writers/editors, franchise owners, teachers and tech support specialists. Online selling via eBay, Craigslist, etsy and other sites is another home-based venture that can be lucrative if you offer in-demand, well-priced products, either your own or secondhand items that you pick up inexpensively. No matter what type of business you choose to create, however, it's important to develop and follow at least an informal business and marketing plan, says Pyle.

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